The Dark Knight: 600,000 Sold

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Customers in the U.S., Canada and the U.K. purchased 3 million copies of “The Dark Knight” on DVD and Blu-ray on Tuesday, the first day in stores. For a title to sell 1 million copies in a single day is considered strong. Sales of next-generation Blu-ray discs alone totaled 600,000 on the first day, leading Warner Brothers to project Blu-ray sales will total 1 million by Saturday. In a surprise, Blu-ray sales were especially strong at grocery stores, indicating that the format is broadening beyond early adopters to more mainstream buyers, notably women. “Numbers like these in this economic environment firmly establish Blu-ray as where consumers are headed,” said Kevin Tsujihara, president of Warner Brothers Home Entertainment. To compare, “Iron Man” held the previous single-day sales record for Blu-ray discs with about 250,000 sold.

New York Times

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