People Behind Sony Vaio W


Behind every product, there is a group of people that brought it to life. Sony is taking a very good approach in giving its customers to hear directly from these people on the challenges and what affected their decisions during the process of product design. Here are a couple of videos relating to people behind the Sony Vaio W netbook.

Notes: Normally, if you leave a computer for a long time with its battery fully charged, the battery cells deteriorate. This reduces the effective battery life. However, the Vaio W series has a battery care function that can stop the charging process at a lower level of 80% or 50%.

Notes: The soft contours of the exterior are like a fruit, when you want to use it and lift the lid, it’s like a different world inside. You get the impression of a fruit that has been split open. We’ve designed it to express this distinction between exterior and interior.

Notes: The shape of the W series is very cute and distinctive, so we wanted to create a figure-hugging slipcase. The surface is matte and smooth to the touch, so we decided not to use a zipper or velcro fastening and instead went for this simple slipcase design. As for the shape, you can see how the lip curves down slightly towards the middle. That’s so it will appear straight when the computer is inside.


6 Responses to “People Behind Sony Vaio W”

  1. 1 zzeed October 4, 2009 at 10:04 am


    sleek! i think this is the next best choice to mac os x enabled computers, hehe. since i have to travel a lot, i would consider a smaller laptop than the 15″ MBP that i have.

    apple, please come up with a 9″ or a 10″ laptop already! stop it with the music. we get it.

    • 2 BigMacky October 4, 2009 at 10:14 am


      Yeah. I really do think this is a good machine. Sometimes, we still do need Windows. For example, some of my stuff / ROM modding for the HTC Hero can only be carried out in a Windows environment. But I wouldn’t be using this a my main computer anyway. So, for those empty spots – this is great. Reasonably priced. I’ve been molesting the unit kaw-kaw at lowyat last evening, and I can assure you – the built is solid. Doesn’t look like a Netbook at all.

  2. 3 zzeed October 4, 2009 at 6:48 pm


    I’m still assuming you know that Macintoshes can load Windows.

  3. 4 BigMacky October 4, 2009 at 8:53 pm


    Yes yes of course. But I have a thing about running anything Microsoft on a Mac. I always say its like driving a BMW but installing Proton Parts. So, I don’t want to have anything Microsoft on my iMac. Even my IM, I am using Adium instead of MSN. So ….. hehe.

  4. 5 zzeed October 4, 2009 at 8:56 pm


    good on you! i used to do that too. i think anything m$ft will pollute my mac.

    but i couldn’t afford (in terms of time & maintenance) to run two laptops.

  5. 6 debora October 17, 2009 at 1:29 pm

    Sony VAIO VGN-CR409E/T 14.1-inch Laptop
    This color is perfect for my wife, she’s really into pink lately. She has an older version of Vaio, black one, now it’s mine after upgrading to the newer one. The software is fine, there’s some junk you have to remove / uninstall to make it run smoother, but now-a-days any computer you buy from a name brand store comes loaded with junk software. Spend a few hours to unload and it’ll make your system run much smoother.

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